PSA

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** PSA ** **Public Service Announcement** A public service announcement (PSA) is an excellent way for you to reach large numbers of people and make a personal message public, to stand up for your beliefs and be heard. [|Click here] for more information about PSAs. Once you've completed your project, fill out the PSA Critique

**Effective PSA’s** A well made PSA will motivate people to take action to improve their communities, families and their own lives. Make sure to consider whether the ad will attract attention, whether the audience will recall important ideas, whether the message is personally relevant, believable and interesting to the target audience.

**Effective Psa content should**:
 * build awareness,
 * reinforce positive beliefs
 * change negative behaviour
 * initiate dialogue

If you want your PSA to be successful, it must do three things for your audience:
 * 1) **Grab their attention!**
 * 2) **Hit them with your message!**
 * 3) **Get them to act!**

**Target Audience** Create a PSA that will be targeting our school as your audience.

**Tag Line** Include a tagline. Most PSA’s have a tag line. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">The tag line is a powerful, concise sentence or phrase which sums up the message in your PSA. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">Pretest your tag line and concept and see what type of reaction you get from your peers

<span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">**Accurate, Verifiable Information/Statistics** <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">Back up your statements with at least one statistic that is included in your piece. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">You want your message to have integrity and accuracy. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">Your PSA will not be taken seriously (or distributed) if you make claims you cannot back up. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">Verify your statement with a reliable source and document the source of all information.

<span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">**Call to Action** <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">Include contacts or references of organizations that that can take them one step further to action.

<span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">**Other Requirements Include**:
 * <span style="font-family: Arial,Helvetica,sans-serif;">30 seconds in length
 * <span style="font-family: Arial,Helvetica,sans-serif;">all original video footage, stills and soundtrack
 * <span style="font-family: Arial,Helvetica,sans-serif;">no guns, drugs, violence or sexually suggestive content on camera.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Include closing credits
 * <span style="font-family: Arial,Helvetica,sans-serif;">Include closing narration
 * <span style="font-family: Arial,Helvetica,sans-serif;">Include title sequence of tag line, statistics and contacts

> > <span style="color: #333333; font-family: Arial,Helvetica,sans-serif;">**Professional PSA Galleries**: > **[|PSA- Station]** > [|**Values.com**] > <span style="font-family: Arial,Helvetica,sans-serif;">** [|Staying-alive.org] ** > <span style="font-family: Arial,Helvetica,sans-serif;">** [|thetruth.com] ** > <span style="font-family: Arial,Helvetica,sans-serif;">** [|WildAide- Environment PSA's] ** > <span style="font-family: Arial,Helvetica,sans-serif;">** [|Rise Commercial by Lebron] ** > <span style="font-family: Arial,Helvetica,sans-serif;">** [|Capuchino's PSA gallery] ** > <span style="font-family: Arial,Helvetica,sans-serif;">** [|Above the Influence] ** > <span style="font-family: Arial,Helvetica,sans-serif;">** [|http://www.moveon.org/front/] **