DCMI+Corporate+video

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** DCMI Corporate Video ** Charged with the exciting task of creating a corporate video we have set about researching and planning the way to approach this project. After discussions with the relevant people, and as a class, we are planning that the mood and feel the movie will be as follows: Innovative, modern, flashy with the key message: Excellence in Education.


 * THE ORIGINAL BRIEF**
 * We are the producers and DCMI are the client. We are creating, formatting and producing a 3/4 minute (ish) corporate brand video.
 * The Audience: potential investors. Why choose Dulwich? How is Dulwich different/special/differentiated?
 * What to include: Academic/Arts/Sports/Community
 * Could be a linear story? Showing from DUCKs through to Year 13. Could be anything.
 * Any video needs some kind of a thread to bind the whole project together.
 * Dulwich Shanghai, as part of Dulwich College Worldwide including... Dulwich Shanghai, Beijing, Suzhou, Seoul, Yung Wing in (JuHai) ZhuHai
 * A multi-purpose video. Ultimate end is **Excellence in education**

Journey. The key message of the film will be JOURNEY. Education is a journey, one that you begin when you are born and continue until you die. At Dulwich the journey begins at 2 and continues through until 18. Our video will encompass the idea of journey into the 4 minute video, beginning at the start of the day looking at DUCKs students and then moving through the school until IB classes and possibly graduation.
 * CREATIVE PROPOSAL**

Spliced in with the idea of educational journey within the school walls in the idea of Dulwich having global reach. Thus the idea of the student's individual journey through the major cities of Shanghai, Beijing, Seoul, London, Singapore, Suzhou and Zhuhai is also a vital ingredient. This is something that Dulwich can offer than other schools cannot and it should come across as one of its stand out features.

Global family - DCMI has people who are just like YOU all over the world.

The below is a quick digital storyboard that begins to give us a feel for the film. Obviously this is very much in its infancy, but it does help to promote and encapsulate Dulwich's international reach. We were also inspired by the following image that helps create the idea of journey and time passing too. Using time-lapse photography, and also perhaps image slicing we hope to create similar powerful images in our film. Shot list document initial notes. This doc is not complete and needs to be expanded. Liaison with marketing depts and Heads of relevant schools is needed. Some videos that gave us ideas: media type="youtube" key="FUx6tZURsRM?version=3" height="360" width="640" media type="youtube" key="B2dsFPtM8L0?version=3" height="360" width="640" media type="youtube" key="N1Nw8SiG-OM?version=3" height="360" width="640" The Lion, the Witch and the Wardrobe trailer. We want to use the light bursting through the door effect at the beginning of the movie. media type="youtube" key="ALd8nIyWCgs?version=3" height="360" width="640"